AMBUSH
I served as the Digital Media Specialist at ARC Abrasives, Inc. This included creating assets for the marketing department and managing social media, as well as creating assets to be used on merch and for internal and external messaging.
I primarily worked on the “Ambush” product line while at ARC, supporting a rapid rebrand and marketing rollout and delivering logo, product visuals, and marketing assets within a two-week turnaround.
SCOPE OF WORK:
Full logo for the AMBUSH product line
Simulated product imagery before production
Assets used across case studies and sales materials
The problem
I joined just before a new product launch and it was discovered that the original product name was already in use by a competitor in the same space.
At the same time, branding and marketing materials needed to be finalized quickly to support launch timelines. The existing logo was a temporary solution and did not establish a distinct identity within the product line.
Outcome
Enabled immediate rollout of marketing content without having to wait on physical product production.
Created and maintained a cohesive, unique, professional brand identity for the Ambush line.
Accelerated the timeline for updated external communications and product launch.
I developed a new “Ambush” logo that visually connected to the existing “Predator” line while establishing a distinct identity.
The previous version, styled as “PREDATOR: AMBUSH,” was a quick interim solution and lacked its own standalone branding.
Final product photography with updated labels was not yet available, which created a gap in marketing readiness.
To solve this, I digitally composited updated product labels onto existing product images, creating realistic, branded visuals that could be used immediately.
Using the updated branding and simulated product images, I developed sales guides and supporting case study materials to align with the new product direction.
We also developed some case study videos to roll out on socials, which are on the ARC Abrasives YouTube page.
*Some work samples have been modified or omitted to respect confidentiality requirements.